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Advertising Tagline - Tarik Benfquih
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Advertising Tagline

Creative Brief – Tagline

  1. The task is to invite new fans to attend a Los Angeles Galaxy game using a creative tagline.
  2. The goal is for the Galaxy to attract more attention to the club and prepare people for the upcoming MLS season. In turn, this will hopefully create new Galaxy fans.
  3. This needs to be done because as the game of soccer grows in America, so does the MLS. As their biggest and most valuable club, the Galaxy should take this opportunity to attract new fans to their team and to continue growing the sport in the United States.
  4. This advertisement should be directed towards people living in LA, as well as people living right outside. The Galaxy community is widespread and not limited to one area. Targeting a wider audience will go farther in the Galaxy’s efforts to grow their team and fandom.
  5. People will listen because the sports community in LA is strong. Galaxy fans are already loud and proud, so adding new fans to the mix will only further the organization’s reach. Additionally, adding more fans only helps their rivalry with cross-town club LAFC.
  6. This tagline will show up on Billboards located on the freeway both leaving and entering Los Angeles. Additionally, there will be a digital version of the ad posted on the team’s social media pages.

Associated words with LA Galaxy (as part of brief)

Loyalty, Community, Team, Fans, Superstars, West Coast, Family, Resilience, Heritage, Pride, Fierceness, Love, Passion, history

Tagline – In a Galaxy (Not So) Far Away