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Brand Storytelling - Tarik Benfquih
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Brand Storytelling

Blogpost

Forever is a long time… but I’m not going to keep track

Becoming a fan of a team usually requires a lifetime commitment. There are highs and there are lows, but nothing beats the excitement of finding that team that is right for you.

For me, it’s the LA Galaxy.

            This past season was so much fun. Through the ups and downs, the fans this season were on another level. Despite coming in 4th place in the conference, the games were just as loud at end as they were to start. Where things really got crazy was in the playoffs. Making the Conference Semifinals is no easy feat, and although we didn’t come out victorious, we have a lot to look forward to next year. Game to game, the energy always seemed to get better and better. I’m so glad I became a fan this year. Players like Chicharito and Dos Santos just bring so much energy to the team and I think that translates into the crowd. There were a lot of things I had never knew before I started going to the games, like even though the game is slower, the fans never stop. Also, it’s nice to see just how skilled these players really are. Honestly, now that I’ve started watching, I can’t get myself to stop.

            Perhaps my favorite thing about the team is the sense of togetherness that it brings. On various social media platforms like Twitter and Instagram there are so many fan groups you could join and attend events, for FREE! I’ve met so many good friends that I attend games with now, all from those internet groups. Another thing I enjoy are the events the team hosts at the stadium. For instance, Star Wars night is so much fun, who doesn’t love some sci-fi and soccer. Fan appreciation night however is one of the best. I never knew how much soccer fans were connected to their clubs before this. The whole game, we sang team chants and player names to no end. My voice still hurts from screaming so loudly for so long. The players gave us what seemed to be their version of a “guard of honor”, where they showed their appreciation for how much dedication we have by clapping for us as they rounded the field. This was truly a great end to a great season.

            Next year however, I don’t think things could start any better. We play LAFC, our biggest rivals, to start the season! I know I’ll be there along with 27,000 fans, as I expect a packed stadium. They may have won the 2022 cup, but we have 5 of them. Let’s show them exactly who the LA Galaxy and their fans are.

Design element #1 – Billboard
Design element #2 – Poster
Instagram Posts & strategy

First Instagram Post:

Strategy- The strategy behind this post is to engage the general public. People seeing these Instagram posts will have the ability to then see that the Galaxy are more than just a soccer team, they’re a community. The Graphic is inviting and lets people know that the team is just a click away.

Second Instagram Post:

Strategy – Getting fans and citizens of LA to walk around in the Galaxy team gear is the organization’s objective. Using their existing fans as leverage, a sale on merchandise would entice more people to attend games because they know that there may be a perk associated with it. Using people existing ticket stubs from games the past season makes the current fans feel valued.

Third Instagram Post:

Strategy- This is more of a general information post. Allowing fans to see that tickets have gone on sale for the upcoming season. Additionally, offering ticket packages may cater to large groups that are trying to catch a game together. Altogether, the sooner tickets go on sale, the more time people have to plan around their busy schedules.

Fourth Instagram Post:

Strategy- For this last post, emphasizing community was a huge factor. Organizing a fan event for the team and its supporters to come together is what the Galaxy are all about. With so many different cultures combining, the season should be filled with creative new chants and graphics.  Creating an extended family will only help the team as they compete this upcoming season for the MLS title.