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Final Project (PR 524) - Tarik Benfquih
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Final Project (PR 524)

UEFA “Cleats for a Cause”

Through great consideration and thought, UEFA is proud to announce its newest involvement.

The UEFA Executive Committee has approved the commencement of a new campaign focused on raising awareness for various causes. UEFA is proud to announce team sponsors like Nike, Adidas, Puma, etc. are willing to work with players to bring life to causes they hold dear. Similar to what the NFL has done with their players, the governing body of soccer plans to implement for this upcoming European season.

Teams participating in the Champions, Europa and Conference leagues this 22/23 campaign, will be able to have their players wear cleats that represent what they want. We believe that giving this creative license to players and their sponsor will enhance people’s feelings towards the game, as well as raise awareness for key causes like specific illnesses or inequity in education and food access.

Illustrated (above) are some cleats that have been created to display some of the various cause’s players could represent.

We want to ensure that everyday citizens, not only soccer fans are aware of these plans, so we have created billboards and flyers to be posted in every city with a team competing. These different causes are shared throughout the world, so why not have everyone feel like they’re a part of helping as well.

Below is the billboard we plan to launch along highways, as well as the flyers that will be displayed at bus stations and train stops.

We are looking forward to this upcoming season, not only for football, but for the change we hope to see.